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Publicity for Your B2B Business: Short-Term Sugar High…or Credibility Tool?
Not all types of publicity have equal value, in terms of its potential to generate leads or revenue.
Gordon G. Andrew
4 min read
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
Gordon G. Andrew
4 min read
4 Media Relations Lessons...Learned the Hard Way
Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive...
Gordon G. Andrew
4 min read
PR's "Big Lie" is Alive and Well
Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...
Gordon G. Andrew
2 min read
How PR Firms Promote False Credibility
Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking...
Gordon G. Andrew
2 min read
5 Ways to Merchandise the "Masthead Value" of Publicity
Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the...
Gordon G. Andrew
4 min read
