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Gordon G. Andrew
4 min read
Publicity for Your B2B Business: Short-Term Sugar High…or Credibility Tool?
Not all types of publicity have equal value, in terms of its potential to generate leads or revenue.
Gordon G. Andrew
4 min read
Why Most B2B Firms Don’t Use Earned Media (Public Relations / Publicity)
Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts,...
Gordon G. Andrew
2 min read
PR's "Big Lie" is Alive and Well
Nearly 5 years ago, I wrote a LinkedIn blog post (The PR Industry’s Dirty Little Secret) that called out PR practitioners who use their...
Gordon G. Andrew
2 min read
How PR Firms Promote False Credibility
Wall Street Journal columnist Jason Zweig recently called out “marketing services specialist” Clint Arthur for selling speaking...
Gordon G. Andrew
2 min read
10 Ways to Market Your Brand's Integrity
Regardless of whether your company is an established leader or an upstart, brand integrity matters. And it’s a corporate asset that needs...
Gordon G. Andrew
4 min read
Manage the Pedigree Factor in Professional Services Marketing
Institutional pedigree always matters, regardless of the type of professional service you’re selling. But to leverage pedigree as a...
