To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds...

B2B firms that have flourished for 20, 30 or 50 years are understandably proud of their longevity, particularly after having endured the...

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this...

B2B marketers are often accused of speaking in buzzwords. One of those pieces of marketing lingo that we often use without a second...

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund...