Why Market Visibility Is Harder to Achieve Now
Buyers don’t discover firms the way they used to. Search behavior has shifted, trust has fragmented, and AI-driven systems increasingly influence who gets surfaced and shortlisted.
If your B2B or professional services firm's expertise isn’t clearly visible and credible, growth will slow—even when your work is excellent.
Marketing Craftsmanship®
Not Marketing Theatrics.
Marketing Craftsmanship is the pursuit of clarity, credibility, and disciplined execution. We work with a limited number of clients by design, stay close to the work, and measure client success by market influence, visibility, and durable business outcomes—not marketing activity.
Work Directly With a Senior B2B Marketing Consultant
When you engage Highlander Consulting, you work directly with me—not an account rep. My service model is built for founders, partners, and leadership teams who want a seasoned practitioner who can think and act like a business owner, and is accountable for delivering tangible progress.
With more than 25 years of corporate marketing and consulting experience, I specialize in helping B2B and professional services firms drive growth, enhance credibility, and achieve their business goals.
Marketing Craftsmanship is more than a tag line for me. It's a personal mission statement.
Gordon G. Andrew
Managing Partner
What I Help Clients Achieve
Every client has different goals, and there are no cookie-cutter solutions. Here are some of the most common objectives we work to achieve for them:
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Clarify value proposition and brand positioning
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Strengthen credibility and differentiation in crowded markets
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Build authority through thought leadership and earned visibility
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Drive proactive engagement earlier in the buyer's journey
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Improve demand and perceived value ahead of growth or exit
A Results-Driven Approach
to B2B Marketing
Sustainable growth doesn’t come from chasing marketing tactics. It comes from clarity, credibility, and disciplined execution.
This short video explains our Marketing Craftsmanship® approach — and why it works when markets and buyer behavior change.
Where Our Clients’ Expertise Is Recognized
Our earned media placements in respected business and industry publications help B2B and professional services firms increase visibility, credibility, and market engagement—by showcasing their intellectual capital. These are essential "credibility tools" that address how content is ranked in the AI age.
Representative Sampling of Earned Media Placements for Clients
Why B2B Firm Leaders Partner With Us
Download our Complimentary White Paper
Learn why your Google leads
are declining.
